Most people are embarrassed if they stand out in a crowd. No one wants to be the most over (or under) dressed person at a party and no one wants to be the loud voice still going when the music mysteriously stops. (Trust me, I've been there.)

However, you should not be afraid to to let your business stand out! The unique thing that sets you apart is the very thing you should be shouting from the rooftops, especially if you are competing with lots of other people. Katya Andresen, of the Non-Profit Marketing Blog, wrote a great article about a speech she gave at the NC Center for Non-profits annual conference. It's a small lesson about not having control over what people remember about you.

Marketing experts call this your USP, a unique selling proposition. Basically, think about what makes you different and use it to your advantage.

As for me? I like to build websites that are both beautiful AND accessible. Creative AND functional. Oh, and you'll always see me with something orange.